As per customer’s request, we have developed a clear and stimulating display system that explains the products and the wide range offered. A unique system to show the entire Hi-end and middle-end range which are one of the most important characteristics of the brand.
Having four types of products such as watches, navigators, accessories and wireless communication and three main categories, such as sports, outdoor and automotive, what could be the best possible exposure? The proposal was born in response to the following question: What if we organized the range of products according to categories?
To meet these needs, we therefore concentrated on the main characteristics that an exhibition system had to include:
-BUDGET: the proposal is articulated into solutions that differ in finishes and consequently in cost range;
-MATERIALS: we have proposed innovative materials such as anti-touch laminated wood surfaces and eye-catching combinations, also with the help of lighting.
-DESIGN: linearity and cleanliness of the displays to enhance and bring out the product;
-MODULARITY: for a system that can easily adapt to the needs of space and product range displayed;
-USABILITY: to make the end customer experience as pleasant, interesting and exciting as possible.
The synthesis of the previous needs takes shape in the proposals offered to the customer ranging from single exhibitor, to corner, to shop in shop but which can also be declined for the creation of a complete point of sale simply adding the cashier module.
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